Dwindling target audiences, growing competition from other media, and all this against the backdrop of digital transformation – the publishing industry is under considerable pressure to adapt. Its future will be determined first and foremost by its capacity for innovation in business models, products, marketing and sales. Yet in the day-to-day reality of publishing houses – caught between backlists and big data, cultural outreach and the challenges of AI – innovation and change are often difficult to achieve. “IGNITE!” aims to provide publishers with innovative impetus as they move into the future. We invite innovators to share their knowledge and experience.